There are many cults which use the loaded language described by Lifton -- the language of nonthought -- but there is probably no other cult in which the manipulation of the cult member through language is achieved as completely or with as much sophistication as in Scientology.

As anyone in the advertising world knows, if you want to control a person's behavior, you must first control their thought. Hubbard did this in Scientology through the prolific propaganda in written bulletins, tapes and films to which members are constantly exposed.

A more subtle form of thought control was achieved by Hubbard through the creation of a new language -- "Scientologese" -- used and understood only within the cult. Like a secret code, the language of Scientology helps members to identify and bond with each other, and creates an invisible but effective boundary between the cult and the world "outside."